Apgujeong Rodeo is one of the most expensive and well-known streets in Seoul. It was also named after one of the most famous streets in the world, Rodeo Drive in Beverly Hills, because of the high end shopping, luxurious cars and plastic surgery hospitals. This area isn't as popular as it used to be but is still trendy amongst millennial because it's in a very trendy area, there are many restaurants and popular places.
On this popular street is the Dior store, obviously. However, this store is really special because unlike the other luxury brands, it has a cafe on the 5th floor. If you love Dior, cafes or are just looking for something to do I would suggest you get dressed up and visit the Dior Cafe.
If you don't know, Pierre Herme is a famous French pastry chef and chocolatier. If you know the Parisian brand Laduree, he was the one who actually made it what it is now. However, he has had his own brand since 1998 in Tokyo while he was still under contract with Laduree.
From the minute you arrive at the doors, you are treated like a celebrity, as the are doormen who open the doors and greet you with a refreshing smile. Then a brand ambassador comes to get you. I said right away that I was looking for the Dior Cafe and she took me to the elevator and accompanied me up to the 5th floor while chit chatting. In Korea, small talk, that kind of service and fluent Korean English speakers doesn't happen often.
Once you arrive on the 5th floor you are greeted by a host who will also show you to your seat and bring you then menu, which is on a tablet.
What to order?
Typically, most people order a beverage and a dessert. The more people you go with the more you can try. There are many drinks to choose from but the most popular is the cafe latte, because it's got Dior written on it (see below). Although the drinks are a whopping 17,000won and up, don't expect them to be anything special. They taste like coffee you can get from Starbucks or other coffee shops. If you are a fan of tea, there are also various teas to choose from. They actually have afternoon tea if you don't mind paying the price. However, you probably need to make reservations for that.
For dessert the options change based on the season. I visited the store at the last call (7:20pm) so a lot of the options were sold out. I ended up ordering the Coupe Glacee Ispahan (pictured below) for 32,000won. Glacee Ispahan is sorbet made from lychee, raspberry and rose with whipped cream and macaron cookies. My God, it was the most expensive dessert I have ever had but it was actually the best sorbet I have ever had! However, 32,000won might be a bit of a stretch for sorbet that I gobbled up in 5mins.
If it's so expensive then why go?
Well, that's a pretty valid question. The truth is, it is a one of a kind experience. Many of us cannot afford to shop at luxury brands, so why not spoil ourselves by dining at one of those places. For myself, I will always spend money on fancy cafes and food before I would ever spend a lot on luxury goods. That may not make sense, but to me it's about experiences. I've never seen a Dior Cafe anywhere except for in Korea, so why not dress cute and go for some coffee.
Address: 464 Apgujeong-ro, Gangnam-gu, Seoul
Closest Subway Station: Apgujeong Rodeo, Exit 3 or Cheongdam Station, Exit 8.
Open: 11am- 7pm Sunday
11am-8pm Monday- Saturday
More Cafe Dior Photos
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